Typically, live chat is used to support sales or customer service activities. But it can also be used to increase ROI.
How? Live chat offers a direct line of communication to visitors. When someone visits your website, it gives them a chance to ask any questions they may have in the moment.
They may not be committed enough to call or email. But live chat provides an informal way of moving their journey along, without too much effort from them.
We spoke to Joe Dearbonne, Director of Demand Generation for SnapEngage, to find out 10 ways that you can use live chat to increase ROI from your marketing efforts.
To hear more from Joe on how live chat can help with B2B lead generation you can watch our Supercharged Lead Gen interview here.
